ONEgeneration

ONEgeneration is a non-profit adult daycare center located in the San Fernando Valley of Southern California. The center focuses on providing care to seniors who are medically frail or suffering from Alzheimer's disease through innovative intergenerational programming. This project was the result of a grant I received from Sappi Paper through their Ideas That Matter Program. Photos by Shaina Kasanoff.

McCormick's Go 4 Gourmet Campaign

Gourmet cooks are always looking for new and exciting challenges. That's why our team developed the Go 4 Gourmet Campaign. Every month the McCormick kitchens provided home cooks with four seasonal ingredients and challenged them to come up with something unique and delicious. I helped develop the visual language for the campaign, the landing page, entry form, social posts and even developed the packaging for the prize winners.

FlavorPrint

Developed at R/GA and designed for McCormick, FlavorPrint is a truly unique recipe recommendation engine that's powered by the flavors you love. Working closely with Experience Designers, I was asked to help rethink and redesign the entry page, diagnostic, dash board, account settings and refinement system.

L'Oréal Paris Golden Globes

As the official sponsor of the 2014 Golden Globes, L'Oréal Paris wanted to demonstrate that they are the authority on red carpet style. L'Oréal hosted a social response lab that provided tips and tutorials throughout the night on their social channels as the looks came down live on the red carpet. As a part of that experience, I was asked to work with the analytics department to create animated info graphics to highlight some of the hottest trends of the night.

McCormick Spice Holidays

There is no better time to enjoy and celebrate delicious food and flavors than the Holidays. With that in mind, I teamed up with a copy writer to help conceptualize, write and animate stories revolving around some of McCormick's best holiday recipes for Halloween, Thanksgiving and Christmas. The videos performed better than any previous piece of content on their Facebook channel and inspired fans to share their own Holiday stories.

christmase video on facebook

halloween on facebook

The Long Beach Museum of Art

The Long Beach Museum of Art is a small, yet significant museum located on a cliff over-looking the Pacific Ocean in Long Beach, California. I created a new identity system for the museum composed of three parts: the past, present and future. The goal was to emphasize the museum's close connection with its surrounding community while highlighting its history as an important and vibrant port city.

Arithmos

Arithmos was conceived as an installation piece for an exhibit which explores an individual's emotional relationship to numbers. The installation was the result of a partnership between James Ihira and myself. The book displayed below, also titled Arithmos, features this installation piece.

epson

Packaging and rebranding for Epson. The packaging focuses on creating a campaign for the print based company that encourages consumers to print out photos currently stored in digital archives or on social platforms.

Assorted logos and posters.